Evolving the Hydrogen Industry in Canada

At the Canadian Hydrogen Association, I led an end-to-end rebrand, from the name and brand identity to a new website and national launch event at North America’s largest hydrogen convention. I built a member directory portal that let 200+ corporate members connect directly, cutting admin onboarding time by 72%. Over 18 months, I grew our LinkedIn following to over 27,000 followers across four regional profiles and engineered automated newsletter campaigns that tripled open rates and deepened stakeholder engagement. Beyond that, hosted 50+ webinars, 200+ person networking events, and international delegations, managing everything from booth design and budgets to interpreters and on-site hospitality. Everything I built served a single goal: deeper relationships, broader reach, and measurable engagement.