Positioning Bentley as More than Just a Car Brand

As the marketing specialist for Bentley Trike and its sister brands, I took a name synonymous with luxury and helped expand it into new spaces. I built and ran social campaigns across multiple platforms, turned everyday engagement into a 40% spike in B2C leads, and launched a TikTok strategy that grew followers by 50%. I scripted, shot, and edited ads designed to stop the scroll and make a luxury stroller feel like a status symbol. Every move was intentional, shaping a digital presence that felt as elevated and aspirational as the brand itself.